Infinartum is a new new style of Publisher working as an intimate liaison between the Artist and the Galleries who market the published works. Now the Gallery has much more of a say about what is published, at what size and price. Artist, Publisher, and Gallery working together to bring Fine Art to the end Customer.

Individual publishing initiatives will be discussed between Artist and Gallery, ensuring maximisation of sales potential tailored to individual point of sale factors. Such initiatives will even allow individual Galleries to market their own release of a limited edition, not available anywhere else. Such promotions will be fully supported by release and promotional media from Infinartum.

We aim to maximise feedback from Gallery to Publisher to Artist, ensuring positive response to market reaction. Infinartum will continuously monitor customer reaction to published works, in order to improve both the content and the presentation of the product. Having the in-house production capability for short-run and on-demand products will facilitate the introduction of a "bespoke tailoring" approach in preference to "one size fits all".

Galleries should enjoy brand loyalty advantages in terms of Publisher support without cumbersome commitment terms. A generous and exciting introductory initiative will be followed by a performance-based tiered structure of joint promotions, which may become increasingly Gallery-led to suit individual requirements.

Infinartum will facilitate a more intimate and exclusive interactive dialogue between Gallery and Artist, so that the Gallery is more involved in all the nuances of the creative process from the beginning. This may include pre-release material ( sketches and ideas for example ) which would invite comment. This level of interaction would be enjoyed by A-list Gallery customers, as part of the tiered structure of support.